Search Engine Optimization

So, what is it ? Well my opinion is that it is just a very technical word for creating a very good website that Google likes. Are all those years that students spent at college learning how to create a really cool, flashy website for some big company while earning really extravagant salaries wasted because if you research SEO than you will know that Google and search engines like it don't actually like big flashy websites with loads of pictures and flashing lights. So therefore was it a complete waste of the companies money, that they hired someone to create this brilliant website when all Google likes is boring, text rich websites. If your a bit lost let me explain! You see the whole idea of creating a website is so that people will visit your site and think it is really good and therefore think your product or service must be really good. Hence they buy your product or service and hey presto you make money. The key to knowing how good your website,according to Google is how far up on page one it is. I do say one because if you are on page two ,forget about it.The key to getting people to your website is having a few key words that you supply to Google and every time someone enters one or all of your words in the Google search area then your business comes up on a Google web page. For example if I Google the words Dundalk and hotel the place where I work, The Ballymascanlon House Hotel comes up, but considering there are only four or five hotels in Dundalk, it only comes up number four on the page. Our main competitors The Crowne Plaza and The Park Inn come up before us. Not so good for The Ballymascanlon House Hotel I think. However if you type in the words golf, courses in Dundalk it comes up number five on the web page,the Crowne Plaza comes in at number one. Which is a bit strange as the Crowne Plaza doesn't even have a golf course. Therefore I have come to the conclusion that Dundalk is the major key word, and nothing to do with hotels or golf courses. Likewise I happened to be searching on Google for a picture of tea and biscuits and a hotel appeared on the web page, obviously some genius somewhere decided to put tea and biscuits into their key words, The mind boggles! After all that effort of choosing the right words you then have to be really careful not to annoy Google by doing sneaky things like hiding your words and other technical stuff like that, because if you do Google will find out and then mark you off their search engine forever, so if anyone ever "Google's" your website it will never appear ever again. Never mind Big Brother Google is watching you. If you feel I haven't explained the whole thing well enough for you to understand my blog then feel free to visit the following website to learn more about SEO. Oh and if you cant beat them join them. Here's Google's tips on getting into Google and staying there . Alternatively you could enroll on the honours degree course in business in hospitality at D.K.I.T , you do a module in E-Tourism and you actually learn quite a bit about this technological stuff there! P.S feel free to correct me if I have entered incorrect information.